To our team, Minnesota is anything but flyover country. But I've always known the uniqueness of this culture and the spirit of our people.
"They've long considered us flyover country. "Coastal brands have a tendency to forget Minnesota," said Smiley. Smiley says the decision to double down on CRISP & GREEN’s growth on its home turf was an easy one. Eight more locations will open in 2022, nine in 2023, and the remaining four will open in 2024. There are 10 CRISP & GREEN locations currently open in Minnesota. 1 healthy fast-casual brand in the state." "While my team and I have worked extremely hard, none of this could have happened without the people of Minnesota supporting us, putting us on the map, and making us the No. Never did I imagine it would grow to the size it is now," says Smiley. "CRISP & GREEN started as a dream and a place for me, my friends and my neighbors to finally have access to healthy food on the go. Smiley, a life-long wellness entrepreneur, originally started CRISP & GREEN to fill a void in his own healthy lifestyle. Throughout the past five years, CRISP & GREEN has hosted thousands of participants at more than 1,000 events nationwide, creating a devoted following and helping to make it one of the fastest-growing quick service restaurants (QSR) in the country. More than just great food, the company places special emphasis on its "Commitment to Community'' brand pillar by partnering with local fitness experts to provide complimentary classes to their guests. Louis Park, Roseville, Rogers and White Bear Lake.Įstablished in 2016 by Steele Brands’ Founder & CEO Steele Smiley, CRISP & GREEN has delivered year-over-year growth by providing nutritious, made-from-scratch food in a fast and convenient setting. The new CRISP & GREEN locations announced today include Brainerd, Duluth, Lino Lakes, Mankato, Prior Lake/Savage, St. As a result, 10 additional Minnesota locations are being added to the company’s development calendar, totaling 31 locations throughout Minnesota. Crisp and Green hopes to serve as a bridge for guests to eat healthy and show what “eating healthy looks like every day.” Smith wants guests to expand their horizons, beyond the traditional salad, salad, salad.MINNEAPOLIS, Ap(GLOBE NEWSWIRE) - Steele Brands, a Minnesota-based company developing healthy lifestyle brands, today announced that its CRISP & GREEN brand is continuing its Minnesota expansion in response to the increasing demand for more stores beyond the Minneapolis-St. “All types of people can find something they like,” Smith says. She also recommends trying one of their many agua frescas, waters infused with seasonal fruits. Smith says the Fiesta Bowl is their most popular, with brown rice, roasted chicken, avocado and fajita peppers among many other ingredients. The menu provides options for a variety of tastes and dietary needs. “We have a ton of regulars, and it’s fun to take those moments on the line to converse with guests,” says Smith. Guests can dress up, meet friends for lunch and sit in the seating area for an hour, or run in after hitting the gym and grab something to go. We were confident there would be a demand for healthy, fast and fresh food.”įast-casual means that guests are able to quickly get a meal and can tailor their dining experience depending on their schedule. “It’s a place where people are health-conscious, and a lot of people who work there needed healthy and fast options.
Wayzata was ideal for the business’s first location. “We knew that this was really something that the Twin Cities needed,” Smith says. (A second location opened in Minneapolis in March.)Ĭrisp and Green provides a healthy and fast dining option for a wide range of guests. The fast-casual restaurant opened here last November. Lily Smith, co-founder of Crisp and Green, grew up and went to high school in Wayzata.
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